Our Philosophy

The vision of Serendipity was created 20 years ago and has grown and developed over the years to be what it is now.

The purpose of Serendipity is to Empower Wellbeing, helping & enabling people to be the best version of themselves that they can be. We are very fortunate to have the opportunity to share our goddess wisdom, happiness & sparkles with you.

We care deeply about Mother Earth, her inhabitants and our impact on the environment and a key part of our philosophy is always ensuring to the best of our ability that:

  • Each and every person in the supply chain is treated with respect and paid fairly
  • Crystals are sourced ethically
  • All materials used in packaging are reused or recycled and are fully recyclable.

Spreading Joy, Happiness & Magic are for me the most important things in the world. Raising peoples' vibrations and empowering them to find their own magic & happiness is the most incredible thing to be able to do - and so that's what I try to do as often as I can.

Thank you for being part of the journey. We hope you that you love being part of the Crystals by Serendipity community……. thanks to YOU it's a very special place.

💜 Elle 💜